In December of 2016 I decided to start the B1KER youtube channel. Accidentally, I started one of the first videos with “What’s up YouTube?” That became the channel’s anthem that belted out its identity and has become a staple of the brand. I wanted the channel to have a simple name that was easy to remember with a logo that captured my love for bikes and beer. In my mind I was (and still am) just a biker. Although biker.com was taken, the geek in me decided to spell biker with a 1. Because of that, I wanted a catchy way sign off of my videos and be a little play on words to how the channel was spelled. My intention was that it would help people remember. On one hand I think it worked. On the other hand, after hundreds of videos of me saying this is the biker channel, it’s still a grey area. I consistently have people walk up to me and call me biker one, or be one ker, or some other variation that I don’t even know how they came up with. Regardless of that, the then infant channel grew into something that I would have never imaged. Since you’re here, you are part of that. So thank you!